What is IT branding? Many of the company owners associate this notion only with logo elaboration. We hasten to assure you: logo is only the top of the iceberg named Brand. In this material we will tell about advantages of branding for IT companies and about problems existing in this sector. Let’s see. https://lnkd.in/ewwZpGej #branding #brand

Indeed, whenever we ask ourselves why we have bought a product, there will be a thousand rational arguments, and rarely will anyone say thatthe package was the reason. However, most of these arguments are provided by packaging. https://lnkd.in/enG8NB8

One of the most important questions when choosing the agency that will make your brand identity is «What makes a good brand good?». It’s an essential question for us. That is why we have developed our «evidence-based design» methodology to analyze the competitive market more thoroughly and find the best solutions for our clients. We’re starting from the idea that each medium is designed with a specific task, and design should help to fulfill the goals. Let’s go through the main attributes of a good brand identity: https://lnkd.in/erNiUWtP #identity #rules